Chartered Marketer. Certified coach. Consultant, thinking partner and person who will help get the work done.
I have spent nearly two decades working out how to do good work well.
That has meant asking two questions again and again: How do we help meaningful work make the impact it should? And what happens to the people responsible for making it happen?
The work has always mattered.
I began my career in corporate work and soon found my way into corporate social responsibility. If I was going to work in business, I wanted to be close to the part trying to make a difference.
That instinct shaped everything that followed. I studied Divinity, completed a master's in Human Rights and Global Ethics and moved to India, where I spent four years working with an anti-trafficking charity.
When I returned to the UK, I moved into senior marketing and communications roles in the charity and international development sector. I led teams and functions, became a Chartered Marketer and travelled to communities around the world to gather the stories behind the work. Those years taught me how to turn complex ideas into communications people can understand and act on. They also taught me the responsibility involved in telling someone else's story well.
Across almost 20 years, I have worked in marketing, communications, content and fundraising.
I have built strategies, shaped campaigns, led teams and helped organisations strengthen the systems underneath the visible work.
Then I began asking a second question...
I saw what that did to their communications and fundraising. The foundations were patchy, the priorities kept shifting and a small number of capable people became responsible for holding everything together.
I also saw what it did to the people.
Purpose-led organisations are often trying to meet enormous needs with very little room to spare.
After years of demanding work, a series of difficult personal and professional experiences changed my own relationship with it.
Covid happened. My mum died suddenly. Later, work became increasingly unhealthy and I reached a point where I could not keep going in the same way.
Leaving employment was one of several decisions that reshaped my life. I built my consultancy, trained as a coach and moved to Goa with my husband and son. Living there gave us the chance to build family life and work more deliberately. Coming back to the UK later was another deliberate choice, made from a much clearer place.
That period did not replace the experience that came before it. It changed what I noticed.
My specialist background is in marketing and communications, but I have never been interested in looking at either in isolation.
Good communications depend on clear organisational priorities, a real understanding of the audience and enough capacity to follow through. A new strategy will not help if it sits in a folder while the same overstretched person keeps trying to manage the website, write the newsletter and prepare the next campaign. Strong leadership matters because someone still has to decide what the organisation will focus on and what it will stop doing.
That is why my consulting combines senior marketing and communications expertise with a view of the wider organisation. I can assess what is happening, see the connections and help turn the right priorities into practical work. Depending on what is needed, I may advise the CEO, develop the strategy, work alongside the team or bring in trusted specialists to help deliver it.
I became increasingly interested in the human dynamics underneath organisational problems.
Why does the most capable person end up carrying the whole function? Why do small teams keep adding activity when nobody has agreed what matters most? What would change if leaders had the support and space to trust their own judgement?
Those questions now strengthen the practical work I have spent my career doing.
My coaching draws on the same ability to listen closely and see what someone may be too close to recognise.
I help people lead with more clarity, trust their judgement and build a way of working that does not depend on carrying everything themselves.
- Chartered Marketer
- Certified coach
- Nearly 20 years working across marketing, communications and the charity and NGO sector
- International experience in the UK, India and communities around the world
Experience and Credentials
"Working with Sarah has been genuinely transformational. She helped me build confidence, clarity and renewed direction."
Claire C.
Charity CEO
Supporting organisations doing extraordinary work
The work matters enormously. Your one life matters too.
I believe purpose and ambition can coexist with boundaries, clear decisions and a life beyond work. I believe people do better work when they are supported to think, rather than rewarded for absorbing every problem. And I believe small organisations deserve experienced, practical support that respects their reality.
