Going Off-Script is where I write about what is really going on in small purpose-led organisations, and what I would do about it. Some weeks that is strategy, communications or fundraising. Some weeks it is about the people holding it all together.

Why small charity and purpose-led teams get stuck in reactive, urgent-only mode, and what actually creates space for more strategic work.

What I look at before I write a communications strategy for a charity, and why so many strategies fail before anyone writes a word.

Why small charities and purpose-led organisations end up trying to do everything, and how to work out what actually matters.